Leisa Rasmussen

Leisa Rasmussen

LeisaRasmussen@tampabay.rr.com

813-344-7892

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   LinkedIn Profile


Exceptional

Interpersonal & Communication
           Skills

C-Level Consultative Sales Abilities

Customer-focused Relationship
           Builder

Project Management Capabilities

RFP, RFI, RFQ Response
           Proficiencies

New Business Capture Strategist

Quota Achievement & Accountability

Leadership & Management
           Competence

Grasp of New Technologies

Sales Hunter

Attention to Detail


Professional Affiliations

Tampa Bay Tech

American Marketing Association
          Past President and Board Member

WITI - Women In Technology
             International

Suncoast Technology Forum
          Past President and Board Member

Internet Marketing Association

National Association
             of Female Executives


Languages

English

Spanish

French


Professional Development

Project Management

Business Continuity Management
           Certified Continuity Manager, ICBT

Miller Heiman Strategic
           Selling Compendium Course

Corporate Visions Power Messaging
             Training and Completion

Savvis Certified: Cloud Computing
              & Data Center Services

Harvard Business School
             Online Sales and IT Courses

Google Adwords SEM & SEO
              Marketing




Leisa Rasmussen, MBA

LeisaRasmussen@TampaBay.rr.com             813-344-7892


New Business Development  /   C-Level Consultative Sales  /  Account Management  /  Client Retention


Profile

Professional technology sales and business development executive with proven record initiating client contacts and fostering critical relationships to successful closure and contract execution.  Demonstrated achievements translating vision into strategy, clear goals, actions, results, and monitored metrics. Overriding focus on two primary objectives: generating sales and maximizing revenues.  Direct involvement during all phases of contract fulfillment to ensure client satisfaction with contract deliverables and scope of work stipulations.  Highly skilled and experienced in complex technical sales, project management, large group presentations, and client trainings.


Core Qualifications

Specialist in Securing New Business Experienced and Savvy Road Warrior
C-Level Consultative Sales Exceptional Interpersonal Skills
Key Account Management and Retention Large Account Management
Excited by New Business Challenges Territory Management and Forecasting
Competitive Market Research Analyst Quota Accountability and Achievement
Private and Public Sector Industry Specialist RFP, RFI, RFQ Response Expert
Technical Client Presentations and Trainings Contract Negotiations to Close
Strong Leadership Competence Industry Tradeshows, Conferences and Events
Business Continuity Management
Certified Continuity Manager, ICBT
Project Management:  Coordinate Operations to Meet Contract Terms and Completion
Technology Sales:  Software, IAAS, PAAS, SAAS, IT, Data Center Services, Colocation, Cloud Computing, Hosting, Managed Services, Call Centers, Telecom, GPS, and Telematics Government Sales: SLED, K-12 Education Technology Solutions, Workforce and Economic Development Web Applications

Education

M.B.A.  University of Warwick, United Kingdom

Master's Degree, International Business & Marketing, Warwick Business School, University of Warwick, Coventry, United Kingdom

B.S.  San Diego State University

Bachelor of Science Degree, Business Administration - Marketing, San Diego State University, San Diego, California




Professional Experience


Sequentur - Clearwater, Florida           Aug 2019 - Present

Director, Business Development / Marketing Initiatives

Sequentur is an IT managed services provider with headquarters in the Tampa Bay area and regional offices in the greater DC area.  Specializing in Managed Services, Business Continuity and User Training with a key emphasis on all things security to ensure your company's data is safe, secure and protected.  Additional expertise includes Cloud Migration, Azure Hosting, O365, and 2FA.

Key Accomplishments and Ongoing Directives:

  • Create a marketing and strategic sales plan for new client outreach and acquisition
  • Discover new business by building strong client relationships
  • Promote C-Level relationships to identify new business opportunities for increasing revenue
  • Build a Strategic Partner Program to find new business opportunities
  • Negotiate and execute agreements for all new clients and partners
  • Deliver IT solutions to new clients to meet their specific requirements
  • Project manage all client deliverables
  • Uncover and understand current clients' IT business initiatives to grow account revenues
  • Deliver Quarterly Business Review to current clients

Since March 2020, additional responsibilities:

  • Deliver a marketing plan and sales outreach for entire sales team
  • Oversee vendor management for marketing resources
  • Supervise internal support staff
  • Improve process management for lead generation opportunities
  • Develop social media posts for educational and promotional purposes
  • Organize events via Zoom to network and build public relations awareness of the Brand
  • Manage all RFP responses

Informatik Group - Tampa, Florida           Mar 2018 - Aug 2019

Director, Business Development / Strategic Initiatives

Informatik Group (IG) was a full-service IT consulting and solution provider (partners closed the business).

Key Accomplishments and Directives:

  • Developed and delivered the overall strategic plan for new client outreach and acquisition
  • Designed the Corporate Website including authoring all marketing content and ongoing updates
  • Uncovered potential opportunities and secured new business by building strong client relationships and understanding their specific business drivers
  • Executed a Channel Partner Program to recruit new channel partners to expand opportunities
  • Cultivated genuine C-Level relationships to identify new business opportunities for increasing revenue
  • Fostered direct, personal interaction with clients and stakeholders to uncover and understand their IT needs to provide optimal and effective solutions
  • Executed the sales strategy and marketing plan for outreach to all key prospects including specific campaigns both mail and email, creative cold calling, ongoing networking, and continuous follow-up and follow-through
  • Created and scripted targeted marketing YouTube videos for promotional purposes
  • Attended key industry events and conferences to network, interpret trends and understand best practices
  • Negotiated and executed agreements for all new clients and partners

Princeton Information - Tampa, Florida          October 2015 - December 2017

Account Manager - New Business Development

Princeton Information is a national provider of IT staffing and technology solutions.  Specifically hired to expand new business in the Tampa Bay area.  Successfully grew new business and account managed in multiple industry sectors including technology, healthcare, finance, insurance, manufacturing, retail, and elearning.  Acquired and landed the following new clients: Syniverse, Clearly Agile, CareSync, WellDyneRX, Pharma Services Group including Eagle Pharmacy, BenefitHub, Valpak, MarineMax, and ITU Online.  Additionally, developed and managed new growth and relationships with key strategic clients: Arbitration Forums and Suncoast Credit Union.

Key Accomplishments:

  • Developed the overall strategic plan for new account outreach and acquisition
  • Uncovered new opportunities and secured new business by building strong client relationships and understanding their specific business drivers
  • Cultivated genuine C-Level relationships to identify new business opportunities and ongoing revenue
  • Fostered direct, personal interaction with clients and stakeholders to uncover and understand their pain points in order to provide optimal and effective solutions
  • Maintained account management and produced new revenues in existing client base
  • Executed the marketing plan for outreach to all key prospects including specific campaigns both mail and email, creative cold calling, ongoing networking, and continuous follow-up and follow-through
  • Created and scripted targeted marketing YouTube videos for promotional purposes
  • Facilitated meetings with key staff to ensure solid relationships for maximum account penetration
  • Attended industry events and conferences to interpret key trends and understand best practices
  • Negotiated and executed contract terms for all new clients
  • Established quarterly account reviews for alignment of services with client insights and needs
  • Confirmed sales forecast expectations for continued growth

Fleetistics - Telematics - Wesley Chapel, Florida           December 2014 - August 2015

Enterprise Solutions Consultant - New Business Development for Public & Private Sectors

Fleetistics is a provider of telematics and GPS fleet management solutions.  Utilizing Geotab's leading-edge telematics technology for logistic operators, fleet managers and business owners to improve safety, increase productivity, monitor vehicle maintenance, and ensure compliance with eLogs and Hours of Service regulations.

Specifically recruited to spearhead new project and territory development for the State of Georgia after company was awarded a statewide contract through a rigorous and competitive RFP process.  Worked directly with State Agency Directors and Department Heads as their key contract liaison.

Key Accomplishments:

  • Developed the overall marketing plan for the Georgia Statewide contract
  • Executed the marketing plan for maximum outreach to all 152 Georgia State Agencies
  • Facilitated onsite meetings in Atlanta and around the state to promote contract benefits
  • Presented to State Agency Directors and key staff at their Georgia offices on a monthly basis
  • Represented firm at National Transportation Conferences and Tradeshows across the country
  • Increased sales opportunities, closed new business and built a solid foundation for growth
  • Reviewed and confirmed future market viability for sales forecast expectations

Responsibilities included, but not limited to:

  • Territory management
  • New business development
  • Strategic market planning
  • Responding to RFPs, RFQs and RFIs
  • Onsite sales presentations, conference and tradeshow event management
  • Contract procurement and customer-specific internal team coordination to ensure achievement of Scope of Work deliverables, customer satisfaction and customer retention

Website Consultants - Tampa, Florida           November 2013 - December 2014

Senior Project Management Consultant

Website Consultants is an International Web Technology company based in the USA that delivers online marketing solutions and technology consulting services worldwide.  In addition to providing customized Business Websites for firms of all sizes and industries, Website Consultants offers its clients strategic insights into online SEM and SEO marketing options specifically designed to increase top and bottom line revenues.  All clients are assigned a US account project manager who is the liaison with the development and online marketing teams to ensure ongoing customer service and satisfaction.

Managed and spearheaded multiple contract projects with key clients: overhauled email marketing drip campaigns to confirm active opt-in outcomes developed new email messaging and implemented ongoing compliance.

Additional projects included:  formalizing Marketing Strategies both offline and online, executing the Marketing Plan for maximum reach, developing and producing YouTube video scripts, analyzing Google AdWords Campaigns to ensure maximum online advertising exposure while maintaining budget limits for consistent results and steady revenues. Coordinated all client projects, produced required deliverables and guaranteed a timely completion.

Key Accomplishments:

  • Demonstrated track record in Marketing Strategy both offline and online
  • Clear and persuasive communicator for both internal and external audiences
  • Influential in coordinating the efforts of a diverse team with multiple projects
  • Proven effectiveness in client meetings to determine needs and to provide solutions
  • Successful project manager for on-time and on-budget deliverables

365 Main Data Centers - Tampa, Florida          March 2013 - November 2013

Account Director: Southeast USA, Central & South America

In November of 2012, the start-up firm of 365 Main purchased 16 data centers from Equinix in Tier 2 cities across the United States.  The data centers (all former Switch & Data facilities) offer colocation services: space, power, cooling, and security.  Company was sold to new investors, replacing original owners and resulting in complete reorganization.

Account Director with core responsibilities that demanded managing, maintaining and growing the current base of client accounts comprised of telecommunication firms including: CenturyLink, US South, Bright House, EarthLink, FiberLight, and FPL. Additional key accounts included Syniverse Technologies,Spirit Airlines, Internap, and Host.net.  Maintained an annual quota of $2,700,000.

Primary new customer acquisition responsibilities included:

  • Understanding and analyzing local and regional competition in order to effectively compete and to ensure sales activities were strategically developed and properly formulated to optimize potential new account revenues
  • Building awareness of company's services and solutions to viable prospects within the region via substantial involvement in networking groups, local press releases and other institutional advertising avenues
  • Developing creative marketing and sales strategies to acquire new clients
  • Connecting with channel partners to grow additional revenues and sources of new shared opportunities
  • Providing in-depth data center tours, delivering client presentations and developing a "Lunch and Learn" series to create awareness and to foster industry relationships
  • Responding to the company's RFPs, RFIs and RFQs to ensure a professional, comprehensive and cohesive reply

Key Accomplishments:

As a result of the above new business development activities, new client interest grew substantially specifically demonstrated with new client presentations and data center tours generating requests for RFP responses, company proposals and price quotations.

Primary customer retention activities and initial directives after the purchase of the data centers included:

  • Initiating C-Level discussions to uncover requirements for expansion of services: current and future planning needs
  • Contacting and meeting with clients to determine customer satisfaction and service levels
  • Developing creative marketing and sales strategies to acquire new clients
  • Reviewing all client inventories and services including space, power usage and kW demands
  • Assessing inventory accuracy: cost per kW vs cost per space
  • Updating all contractual and service level agreements
  • Negotiating client contracts on 365 Main paper for terms up to 60 months
  • Responding to all Requests for Proposals as well as additional service requests and coordinating the technical specifications from the internal engineer and operations teams

Key Accomplishments:

As a result of the above activities, all customers were proactively engaged, contracts secured, new services expanded, and additional revenues realized. Furthermore, due to key relationship development within the current base of accounts, Q1 revenue projections for 2014 were forecasted to increase by 18%.


CenturyLink / Savvis CyberCenters - Tampa, Florida          June 2011 - February 2013

Strategic Account Manager

CenturyLink is a nationwide Fortune 200 Company and the third largest telecommunications firm in the United States.  CenturyLink/Savvis provides full-service IT network solutions and is a global leader in managed services, cloud computing and infrastructure for Enterprise-level businesses including over 30% of the top Fortune 100 firms.

Strategic Account Manager within CenturyLink's Enterprise Markets Group with responsibility and direct accountability for new business development, contract procurement, strategic market planning, sales presentations, and customer-specific IT team coordination to ensure project completion, ongoing customer satisfaction and customer retention.  Maintained an annual quota of $1,440,000.

Key Accomplishments:

  • Expert in Business Continuity and Disaster Recovery Solutions
  • Savvis Certified in Data Center Services, Cloud Computing, Colocation, Hosting, and Managed Services
  • Cultivated new C-Level relationships at Fortune 500 companies
  • Worked with a base of accounts including: Chico's FAS, Sykes Enterprises, Bankers Insurance, Datel Design, Health Management Associates, Mosaic, Connectwise, eLogic Learning, ISC2, LightPort, McNichols, and Suncoast Credit Union for ongoing growth and retention of services
  • Responsible for all customer activities and sales processes including: prospecting, presenting, closing, and contracting
  • Project managed and coordinated all phases of customer interaction with sales support, sales engineers and service managers to guarantee customer satisfaction
  • Oversaw after-sale activities of service delivery: installing, testing and finalizing to ensure customer acceptance of the enterprise IT solution
  • Accountable to retain customer base of Monthly Recurring Revenues
  • Generated new business to meet sales quota goals with targeted hunting and new business development activities

Conejo Associates - Wesley Chapel, Florida          February 2010 - June 2011

Licensed Real Estate Broker & Investor Partner

Conejo Associates (C.A.) is a fully integrated and internally managed, privately-held real estate investment company that is organized as a real estate investment trust with headquarters in California.  C.A. acquires, renovates, leases, and manages single-family and multi-unit residential properties in select communities nationally . C.A. currently operates primarily in four states: California, Florida, Arizona, and Nevada.  C.A.'s principal objective is to generate attractive risk-adjusted returns for equity partners over the long-term through rental revenue growth and capital appreciation.

  • Represented the C.A. REIT Florida Division in the acquisition and disposition of residential properties in Central Florida and, occasionally in other markets and MSAs within Florida
  • Searched for and located potential short to medium term investment opportunities suitable and consistent with the overall mission statement and investment parameters of C.A.'s Florida Division
  • Maintained and continued to develop a database of property owners and investors that generates a qualified and sustainable number of referrals that leads to year over year top and bottom-line revenue for C.A.'s Florida Division.
  • Drafted transaction forms including but not limited to letters of intent (LOI's), commission agreements, buyer representation agreements, broker agreements, referral agreements, listing agreements, and other related brokerage documents
  • Prospected for and negotiated exclusive listing agreements with property owners, landlords and other brokers (co-broker agreements)
  • Coordinated and meet with clients and prospects to successfully define the parameters, transaction terms and limitations surrounding a possible sale, listing and related agreements
  • Participated in contract negotiations and due diligence efforts in all facets of real property sales transactions
  • Facilitated meetings with key staff to ensure solid relationships for maximum account penetration

eSchool Solutions, Inc. - Orlando, Florida          November 2003 - February 2010

National Account Manager

National sales executive with a well-established education technology firm specializing in mission-critical software solutions and value-added consulting services designed exclusively for K-12 Human Resource and Professional Development, Curriculum, and Technology. Responsibility and direct accountability included new business development, purchase procurement, strategic planning, quota accountability, sales presentations, marketing, contracting, project management, and customer retention.

Key Accomplishments:

  • Built designated sales territory from single product to multiple solutions including consulting services across school district administration departments
  • Developed new client relationships which resulted in business growth from 92 customers to 161 customers
  • Ensured recurring revenue by managing and maintaining customer retention with key district leadership and personnel relationships, and customer retention
  • Maintained an annual quota of $750,000
  • Generated an average of 20% + revenue growth annually

Responsibilities included:

  • Initiating customer interest and building strong client relationships
  • Procuring and closing qualified customers
  • Executing and responding to customer proposals (RFPs)
  • Researching and analyzing key metrics to measure actual with desired outcomes
  • Managing large projects and coordinating cross department teams
  • Ensuring timely completion of project deliverables for complete client satisfaction
  • Creating and giving onsite customer presentations and demonstrations
  • Developing and delivering Web-based customer trainings, presentations and discussions
  • Overseeing client training and development of Train-the-Trainer programs
  • Producing and implementing marketing and PR initiatives
  • Ensuring continuous customer service, satisfaction and retention
  • Attending industry tradeshows and conferences for presentations, workshops and speaking engagements

ERISS Corporation - San Diego, California          October 1997 - August 2002

Senior Regional Account Manager

Senior sales executive with an Internet company specializing in local job market surveys and Web-based software tools designed for employers, jobseekers, workforce, and economic development professionals. Responsibility and direct accountability included new business development, contract procurement, strategic market planning, territory management, sales presentations, marketing contracting, and customer training.

Key Accomplishments:

  • Grew new business sector from one account to 33 major accounts generating over $4.3 million in recurring revenues
  • Sales production exceeded all other sales staff every year during my tenure.  For 3 of the 5 years, my annual sales production exceeded that of all other sales staff combined, with staff size ranging from 4 to 7 personnel
  • Provided technology training of customers' staff (up to 100 individuals per contract) on deliverables and interactive Web applications

Responsibilities included:

  • Initiating new client interest and building strategic relationships for new business development
  • Procuring and closing qualified customers
  • Executing and responding to customer proposals (RFPs, RFIs and RFQs)
  • Developing and delivering customer presentations and demonstrations